By Perry Joubert Artificial intelligence is changing the landscape and possibilities of digital marketing but as introduced a whole new sector of ethical dilemmas. In the worst cases the rise of AI generated deepfake advertisements that float around social media. These ads manipulate videos, images, and audio of celebrities to promote products. Typically, these celebrities…
Month: August 2025
Case Study Overview: How Lil Miquela (AI influencer) has affected women’s body image
This case study will cover the ethical implications that artificial intelligence influencers can have on women’s bodies. With a focus on an artificial intelligence influencer called Lil Miquela, who has a substantial following on Instagram. The concept of a perfect body for a woman has evolved significantly across different generations. In the fifties, women wore…
The $200 Million Mind Game: How Big Tech Hacked California Voters
By James Lally In November 2020, California voters faced Proposition 22, a ballot initiative funded primarily by Uber, Lyft, and DoorDash to exempt app-based drivers from state employment law. The campaign became the most expensive ballot measure in U.S. history, with spending surpassing $200 million. But beyond the record price tag, Proposition 22 became a…
Ethical Case Study: The Juvenile Brain in a Chronically Online Society
This case study explores the ethical responsibilities society holds toward protecting the developing juvenile brain in an age where digital connectivity is constant. The analysis integrates neuroscience research, ethical theory, and real-world events involving fear-based online trends. Horror-themed viral challenges, such as the Momo Challenge and Blue Whale Challenge, have spread across platforms like TikTok,…
Ethics Case Study Overview: Political Disinformation and Facebook (A focus on the 2016 U.S. Presidential Election).
Photo by CNN The 2016 U.S. presidential election was one for the books. Let’s quickly talk about it. A celebrity announced that they were running for President of the United States. If that doesn’t sound like a publicity stunt, I don’t know what does. The issue here isn’t so much that, it’s what came following…