{"id":904,"date":"2016-04-15T17:55:48","date_gmt":"2016-04-15T21:55:48","guid":{"rendered":"https:\/\/eiq.knx.mybluehost.me\/website_78d26930\/bigdatacourse?p=904"},"modified":"2016-04-15T17:55:48","modified_gmt":"2016-04-15T21:55:48","slug":"if-i-ruled-the-data","status":"publish","type":"post","link":"https:\/\/jjsylvia.com\/bigdatacourse\/if-i-ruled-the-data\/","title":{"rendered":"If I Ruled the Data&#8230;"},"content":{"rendered":"<p>Well, it is hard to say definitively what data is most valuable. We approached last class\u2019s activity with a research question in mind that then dictated the type of data we sought to collect. So I\u2019m generally going to say location data, or more specifically, location data paired with a time stamp. I think that analysis of a target\u2019s location can be valuable for all types of organizations. The government wants to know where I am in case they see me as a security threat, companies want to know where I am so they can determine how to advertise to me, content creators want to know where I am so they know what content could be more contextualized to my personality, etc. Interestingly, I would say that this is also the data that I find most personal, and dislike giving up. Then again, I don\u2019t mind losing it if it means that google can tell me how to get anywhere in the world.<\/p>\n<p>If I had everyone\u2019s location data, I\u2019m not sure what I would do if I had exclusive rights to all location data. Advertising and infrastructure are the first applications that come to mind. Changing infrastructure is a bit slow, but changing advertising and content placement can happen immediately. By selling the data, I could generate an unwholesome fortune. Or, better yet, by selectively selling the data, I could generate a similarly unwholesome fortune, and promote\u00a0the growth of organizations\u00a0I like.\u00a0I think I\u2019d go with the latter.<\/p>\n<p>I think these companies are justified in taking data for services. They may hide their methods in some long terms and conditions, but there\u2019s never going to be a free service. I\u2019m fine paying for things with my data production. Data isn&#8217;t very valuable &#8211; it&#8217;s the big data that&#8217;s valuable. I, the user, am producing an amount of data that is nearly worthless. But the\u00a0collector\u00a0is making huge gains off all of their users giving up a nearly-worthless data point or two to create big data. They have large incentive to take data, and I don\u2019t have much of an incentive to hold onto my data. I\u2019d rather hold on to my time, use Facebook, Google and Microsoft, never read another terms and conditions, and hope that no organization ever needs to identify my data production.<\/p>\n<p>I\u2019d say google is getting the most out of my data production. I have a Nexus with android and Project Fi \u2013 I regularly use almost all of google\u2019s apps (gmail, youtube, calendar, keep, drive, maps, scholar, translate, chrome, etc). I generally trust google though and have been happy with their services. I\u2019d give them more data if I could.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Well, it is hard to say definitively what data is most valuable. We approached last class\u2019s activity with a research question in mind that then dictated the type of data we sought to collect. So I\u2019m generally going to say location data, or more specifically, location data paired with a time stamp. I think that<br \/><a class=\"moretag\" href=\"https:\/\/jjsylvia.com\/bigdatacourse\/if-i-ruled-the-data\/\">+ Read More<\/a><\/p>\n","protected":false},"author":6,"featured_media":905,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-904","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/jjsylvia.com\/bigdatacourse\/wp-json\/wp\/v2\/posts\/904","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/jjsylvia.com\/bigdatacourse\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/jjsylvia.com\/bigdatacourse\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/jjsylvia.com\/bigdatacourse\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/jjsylvia.com\/bigdatacourse\/wp-json\/wp\/v2\/comments?post=904"}],"version-history":[{"count":1,"href":"https:\/\/jjsylvia.com\/bigdatacourse\/wp-json\/wp\/v2\/posts\/904\/revisions"}],"predecessor-version":[{"id":906,"href":"https:\/\/jjsylvia.com\/bigdatacourse\/wp-json\/wp\/v2\/posts\/904\/revisions\/906"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/jjsylvia.com\/bigdatacourse\/wp-json\/wp\/v2\/media\/905"}],"wp:attachment":[{"href":"https:\/\/jjsylvia.com\/bigdatacourse\/wp-json\/wp\/v2\/media?parent=904"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/jjsylvia.com\/bigdatacourse\/wp-json\/wp\/v2\/categories?post=904"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/jjsylvia.com\/bigdatacourse\/wp-json\/wp\/v2\/tags?post=904"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}