{"id":770,"date":"2016-03-30T14:19:17","date_gmt":"2016-03-30T18:19:17","guid":{"rendered":"https:\/\/eiq.knx.mybluehost.me\/website_78d26930\/bigdatacourse?p=770"},"modified":"2016-03-30T14:19:17","modified_gmt":"2016-03-30T18:19:17","slug":"predictive-analytics","status":"publish","type":"post","link":"https:\/\/jjsylvia.com\/bigdatacourse\/predictive-analytics\/","title":{"rendered":"Predictive Analytics"},"content":{"rendered":"

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\n<\/a>Thinking about predictive analytics in terms of applying my own personal data, I can imagine a variety of businesses and non-profits that would target me based on many of the things I search and do on the Internet. Specifically, I think about retailers and other websites that sell things such as clothes and accessories. I am often on the website Revolve Clothing and notice that later that day an exact item I had been looking at will appear as an ad on Facebook. Depending on certain things I have “liked” on Facebook, I have noticed that predictive analytics is used to analyze this and generate ads or links to videos that I might be interested in. I often “like” or “share” posts and\/or videos of animals which could easily make me a target for non-profits such as the SPCA and others.<\/p>\n

My reaction to the possibility of being specifically targeted online was honestly slightly changed by reading this article. Thinking about not being able to view important information that is essentially “hidden” from me by the technique of filtering doesn’t sound very ideal. I have definitely noticed trends in the ads and videos Facebook and other sites show me. Ever since I started taking this course, I have been extra aware of the ads I am shown while browsing through Facebook, and I take notice to whether or not I feel like the ads are being catered specifically to me. I guess I was not aware of the extent these filter bubbles can block us from information we might want to be seeing.<\/p>\n

I didn’t get too much valuable information from my Google archive, but I also a bit confused about how to view all the data. I’m assuming this will be cleared up in class. I was able to tell from my Youtube history that I search mostly for songs on the site. I could easily be targeted by businesses trying to sell concert tickets based on this information. I did not choose to view my personal search history.<\/p>\n","protected":false},"excerpt":{"rendered":"

Thinking about predictive analytics in terms of applying my own personal data, I can imagine a variety of businesses and non-profits that would target me based on many of the things I search and do on the Internet. Specifically, I think about retailers and other websites that sell things such as clothes and accessories. I
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