{"id":1125,"date":"2016-04-25T16:02:52","date_gmt":"2016-04-25T20:02:52","guid":{"rendered":"https:\/\/eiq.knx.mybluehost.me\/website_78d26930\/bigdatacourse?p=1125"},"modified":"2016-04-25T16:02:52","modified_gmt":"2016-04-25T20:02:52","slug":"burts-bees","status":"publish","type":"post","link":"https:\/\/jjsylvia.com\/bigdatacourse\/burts-bees\/","title":{"rendered":"Burt&#8217;s Bees"},"content":{"rendered":"<p class=\"p1\">The company I chose to research is Burt\u2019s Bees. Founded in 1984, this company has held the highest standard for what is considered natural products. Burt\u2019s Bees prides itself on selling\u00a0\u201cEarth friendly\u201d\u00a0products and has shaped the standard for other companies who sell natural products.<\/p>\n<p class=\"p1\">This company\u2019s main social good initiative is The Burt\u2019s Bees Greater Good Foundation. The goal for this non-profit program is to help sustain other initiatives like rafi, an organization that helps support environmentally friendly farms, and Habitat for Humanity, an organization that helps to house\u00a0impoverished\u00a0families.\u00a0The Burt\u2019s Bees Greater Good Foundation uses big data to find the non-profits that contribute the most to supporting humans and honeybees. However, I do not know exactly what big data they are collecting to make these\u00a0decisions. The information I have found is very nonspecific, but I would guess they look at the impact each company has on the community. Foundations like this often look for\u00a0partners with the same ideals that they themselves hold. On their website, Burt\u2019s Bees highlights their sustainability report, which\u00a0catalogs the ways that the company is working to be more energy efficient and environmentally friendly. They probably look at the sustainability report for their potential partners to see what strides they are making toward the same goal. I am sure they also assess the success of the company and the public opinion of the the company.<\/p>\n<p class=\"p1\">Over all, this business dedicates more than half of its&#8217; operations to the public good. Burt&#8217;s Bees is all about social good. Their products are a natural alternative to chemically based products. They try to make their operation as energy efficient as possible, so their impact on the environment is as low as possible. Since a good amount of their products have honey as a base, the company has also started the Bring Back the Bees program. This program is dedicated to the cultivation of flowers that bees are partial to. Giving bees the opportunity to create new colonies by expanding their habitat will give them a chance to rebuild their populations. Programs like this greatly benefit the company, not just the environment, because adding to the bee population helps the company profit from the honey that is produced by the bees. If the bee population continues to decline, their business will also decline from loosing products.<\/p>\n<p class=\"p1\">To find out more information about this company and see where I got my information visit this website:<a href=\"http:\/\/www.burtsbees.com\/Outreach\/sustain-community,default,pg.html\">\u00a0<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The company I chose to research is Burt\u2019s Bees. Founded in 1984, this company has held the highest standard for what is considered natural products. Burt\u2019s Bees prides itself on selling\u00a0\u201cEarth friendly\u201d\u00a0products and has shaped the standard for other companies who sell natural products. This company\u2019s main social good initiative is The Burt\u2019s Bees Greater<br \/><a class=\"moretag\" href=\"https:\/\/jjsylvia.com\/bigdatacourse\/burts-bees\/\">+ Read More<\/a><\/p>\n","protected":false},"author":10,"featured_media":1133,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[],"class_list":["post-1125","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-assignment"],"_links":{"self":[{"href":"https:\/\/jjsylvia.com\/bigdatacourse\/wp-json\/wp\/v2\/posts\/1125","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/jjsylvia.com\/bigdatacourse\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/jjsylvia.com\/bigdatacourse\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/jjsylvia.com\/bigdatacourse\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/jjsylvia.com\/bigdatacourse\/wp-json\/wp\/v2\/comments?post=1125"}],"version-history":[{"count":1,"href":"https:\/\/jjsylvia.com\/bigdatacourse\/wp-json\/wp\/v2\/posts\/1125\/revisions"}],"predecessor-version":[{"id":1134,"href":"https:\/\/jjsylvia.com\/bigdatacourse\/wp-json\/wp\/v2\/posts\/1125\/revisions\/1134"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/jjsylvia.com\/bigdatacourse\/wp-json\/wp\/v2\/media\/1133"}],"wp:attachment":[{"href":"https:\/\/jjsylvia.com\/bigdatacourse\/wp-json\/wp\/v2\/media?parent=1125"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/jjsylvia.com\/bigdatacourse\/wp-json\/wp\/v2\/categories?post=1125"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/jjsylvia.com\/bigdatacourse\/wp-json\/wp\/v2\/tags?post=1125"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}