For this assignment, I chose to look at the company Pure Barre, which is an established company that continues to grow. My sister owns the one in Greensboro, so I figured this would be a good way to get both an outsider and insider perspective. Since PB is a fitness-based company, the primary goal is to provide a workout routine that is appropriately challenging and unique enough to keep people coming back. This kind of workout is honestly pretty expensive (picture rich, young moms); but PB is definitely aiming to promote health and wellness, along with higher self-confidence. Another aspect is the feeling of community that PB provides for its clients. Personally, I cannot stand this form of group fitness, but I know that most people tend to get hooked on it. And from this being hooked, they form bonds with fellow Pure Barre clients. In the Greensboro location, it has been paramount to my sister\u2019s ability to truly become a part of the community, especially since she is not from there originally. Also worth mentioning: the targeted population is primarily females, but PB does not exclude males. They just happen to be less attracted to this method of physical activity. Although, another social good initiative is the way that PB attempts to include its clients in all facets of life. For instance, I know my sister and her business partner will host a few \u201cBring On the Men\u201d barre classes so that people can bring husbands, fathers, and the like. The idea is to establish a strong sense of togetherness and dual-motivation toward a healthier life.<\/p>\n
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While this company is for-profit, they are constantly trying to develop new ways to enhance the barre experience. I remember that just recently my sister had to learn the latest type of Pure Barre workout, which incorporated cardio\u2014and this was something that PB never had before. (Pure Barre is first and foremost centered on muscular strengthening through small, toning motions. It tightens you up and slims you down.)<\/p>\n
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One way the company obtains big data is by asking for certain information when you first sign up\u2014particularly through email. I signed up literally one time and got an abundance of emails about various deals and classes going on. It was awful, and I unsubscribed or blocked them, whatever :-). When you sign up, the company also wants to know how you found out about Pure Barre. They also get information about your location so that they can reach out to you in the most accurate way\u2014because obviously you\u2019re more likely to give a visit to whichever PB is closest to you. Also, they use this information to decipher which place would be the next best place to build another PB in an area. They have to look at data regarding age and affluence to see if a Pure Barre studio would have any real success in a new location.<\/p>\n
Another way the company obtains big data is by promoting different workout challenges where clients can share their results. I know one of the most popular and widely shared challenges is the \u201c100 class\u201d challenge. People who have taken 100 barre classes share this usually in a more cutesy way with their specific studio; however, PB can keep track of the amount of classes a person takes and how frequently because you have to sign up for each class. Otherwise, you won\u2019t be able to get into the class\u2014especially since there is a high demand. Most clients sign up online, but you can also call into the front desk. Either way, this information is inputted into the computer and falls into the larger PB system.<\/p>\n","protected":false},"excerpt":{"rendered":"
For this assignment, I chose to look at the company Pure Barre, which is an established company that continues to grow. My sister owns the one in Greensboro, so I figured this would be a good way to get both an outsider and insider perspective. Since PB is a fitness-based company, the primary goal is
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