Commodification

To me, I feel that the most marketable type of data comes from credit card companies. If I was wanting to buy a certain type of data, that is where I would look to buy from. With this type of data, I am able to see exactly what things are purchased from certain people, and I may be able to tailor ads, sales, and marketing strategies towards those specific people. I personally do not think this is very justifiable. I would love for my purchasing history to be kept private, however my purchasing history is not exactly confined to just me. When I purchase an item online, I am sharing that purchase with myself, the website I am purchasing from, and my bank. This makes things very interesting. While I think that this is just involving me, it actually involves three parties.

I would definitely day that Pandora gets a lot of information from me based on what was said about them in our class. I had never thought about it, but it is very true that they have access to an immense amount of information. I also believe that my social media accounts are also viable to releasing a lot of information. I have had times where I have followed someone on Instagram, and the next day I am seeing them under my “you might know this person” tab on Facebook. My two accounts are not exactly linked, so it is frustrating to know that my data can be interpreted and used so fast.