Speed it up.
Having strangers dig through our personal interactions in order to pinpoint behavioral similarities within our culture is something that seems to be disturbing for some people. People think of this method of media and advertising adaption is something that seems a bit intrusive. Often times we assume the worst in a technology or idea, because of its potential to exploit or harm us
In same way. Let’s think about the possibilities that could take place if people started to use trends in order to make issues more apparent. Could the data serve as a tool for understanding how to more effectively coordinate procedure within large organizations?
Example, what if the The department of transportation starts invoicing all of their customer interactions throughout the day how many people are in the line at certain times. They would also reference the reasons for the visits, was it a license renewal, lost license, or maybe even a first time driver. The dmv could compile this information and present a much more plausible way
Of getting people in and out of their establishment in a feasible manner. If there is an influx of people getting their license renewed at a certain time in the year, simply re-negotiate when The licenses are being renewed, stagger the times in order to produce a more effective flow of customers in the DMV at one time. Predictive analytics could allow organizations like the DMV to make considerate alterations in the management of their customer service.
When I look at how I behave within society, I’m tether standard. I like thing similar to those around me, with some minor differences (in the grand scheme). My assessing my behavior, I don’t feel like I’m being sprayed on or my privacy is being Intruded upon. Rather I assume that my data additions may induce some alterations and changes that would benefit me to make my life even easier. Predictive analytics, is just that a prediction. Even though I may be targeted by ads because of that way I may act in a certain situation. It is my choice all together whether that will influence my future actions. 
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I hadn’t even thought about the possibility of using predictive analytics to speed up the DMV! That sounds like a wonderful idea and one that seems like a “duh, of course” kind of thing. Keeping that track record of license renewals and restructuring it to allow for more organized and efficient visits would help so much and would honestly add another thing to track. The DMV could track who is actually going in before or after the day they need to renew their license and work to streamline that into a steady stream as well. Cool thoughts!
So, funny enough, I applied for a job earlier this semester, and one of the case studies I had to work through was about updating an IT system in order to make a DMV call center more efficient. Hopefully all DMVs are working on their predictive analytics, and then we can start making fun of wait times at some other public department.
In regards to your conclusion, I somewhat disagree. I think we have a choice in whether we agree with a particular bit of information or disagree with it, but I don’t think we have a choice in whether that information affects us.
You make a great point with the DMV! I hadn’t even thought of that until now. They could definitely benefit from using predictive analytics to speed things up. This post really opened up a more positive side to predictive analytics than the article did.
In retrospect it seem really strange to consider this, but I hadn’t even thought about how the DMV, an organization that keeps track of things like driver’s documents and history, wouldn’t have been a target for predictive analytics. I guess that kind of mentality is harder to take out of the context of a non-online source.